Prior to The Adrenalist, Degree Men® had an inconsistent online presence with dramatic peaks and valleys around campaigns. When the brand was active, there were positive bursts but they were never sustained between campaigns even though the target was always online.
To solve this, an owned digital platform and content engine, The Adrenalist, was created to produce an always-on presence. The content engages the reader, shapes the brand image and becomes part of the target’s world to drive purchase consideration.
The Adrenalist, a fully functioning lifestyle platform, launched on July 29th and has had over 1.5 million unique visitors, 3.4 million page views and nearly 46,560 hours of engagement