Millions served everyday, but rarely are they served and smashed into a customer’s face in quite this way.

This hungry skydiver, known on YouTube as davidatahiti, says of the circumstances leading up to his jump over Florida: “It was a busy day and I had no time to eat before going skydiving.”

So what’d he do?

“I ate my cheeseburger during my freefall time.”

He doesn’t exactly “eat” the fast food sandwich clenched into his fist, but the stunt gives viewers a good measure of the forces faced by skydivers and BASE jumpers when gravity pulls them toward’s the planet’s core. It’s violent.

When secret sauce is involved, it’s ugly, too.